Campaign Diaries
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Japan
You’re Not Alone Anymore: Kenshiro Transforms into the Savior of Caregiving ‘Care Shiro’ – Duskin x Fist of the North Star
Source: https://www.advertimes.com/20260724/article551640/
Goal: To raise awareness on the importance of caregiving preparation among potential caregivers
Claim: Don't give up on life. You're not alone anymore.
Media: Digital advertisements, Web commercials, special website, banners in stores, novelties
Summary: Duskin launched a collaboration with the anime 'Fist of the North Star', featuring the character Kenshiro as 'Care Shiro', a legendary caregiving consultant. The campaign includes 5 web commercials and is part of the 'Tomorrow's Care' project, aiming to raise awareness and provide information about caregiving options for those in their 40s and 50s who may face caregiving responsibilities.
Campaign Diaries
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