Campaign Diaries
Displaying 1 Campaigns for this Brand.
United States
Why FX gave an iconic mall an ‘80s makeover to promote ‘The Shards’
Goal: Promote the series 'The Shards' and engage with Gen Z consumers
Media: Experiential activation, social media
Summary: FX is hosting an experiential activation at the Sherman Oaks Galleria to promote the series 'The Shards'. This event recreates an 80's mall atmosphere, featuring interactive experiences and collaborations with brands like Maybelline and Licorice Pizza, aimed at reviving nostalgia among Gen Z consumers. It includes activities like vinyl listening stations, makeup consultations, and arcade games.
Campaign Diaries
No Brand Diaries found.