Campaign Diaries
Comma Entertainment rebrands as Comma Communications
Source: https://www.marketing-interactive.com/comma-entertainment-rebrands-as-comma-communications
Goal: Increase brand visibility and engagement on social media
Media: Social media, YouTube
Summary: Comma Entertainment has rebranded as Comma Communications to reflect its broader scope of work in marketing beyond entertainment. The agency, which started in 2015 with two employees, has grown to a 40-person operation and reported significant revenue growth. The name change aims to redefine the agency's identity and capabilities in supporting both outbound marketing for Korean brands and inbound marketing for foreign brands. Notably, the agency has managed global social media accounts for HiteJinro's Jinro soju, significantly boosting its online presence.
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