Inter Miami

Campaign Diaries

USA

The Messi Effect in Numbers: Inter Miami Increased from $600 Million to $1.45 Billion in Three Years

Campaign: Messi Effect

Source: https://infonegocios.biz/infomiami/efecto-messi-en-numeros-inter-miami-paso-de-us-600-millones-a-us-1-450-millones-en-tres-anos-2

Goal: To leverage Messi's signing to enhance brand value and revenue.

Media: Sponsorship, Merchandising, Social Media, Streaming

Summary: Since Lionel Messi signed with Inter Miami in July 2023, the franchise's valuation soared from $600 million to $1.45 billion, demonstrating a significant creation of value. The club transitioned from a mere MLS expansion team to a global business case study, with unprecedented growth in sponsorships, merchandise sales, and digital engagement, alongside impressive athletic performance.

Campaign Diaries

No Brand Diaries found.

United States

Cénit: The Shirt with Which Inter Miami Turns Nu Stadium into a Brand Symbol (and Doubles Down on Support for Messi)

Brand: Inter Miami

Campaign: Cénit

Source: https://infonegocios.biz/infomiami/cenit-la-camiseta-con-la-que-inter-miami-convierte-al-nu-stadium-en-un-simbolo-de-marca-y-redobla-apoyo-a-messi-2

Goal: To establish a new brand identity and showcase the club's ownership of its infrastructure.

Claim: This is not just a shirt, it's the clearest view of how far this team can go.

Summary: Inter Miami launched its third jersey, named 'Cénit', inspired by the design of its new stadium, Nu Stadium. This campaign aims to transform the team's identity by utilizing its own infrastructure as a creative source, marking a shift away from relying solely on symbolic colors or historical references. The return to white as a primary color signals the team's expansion of its branding strategy.

Campaign Diaries

No Brand Diaries found.

brand identity Inter Miami merchandising sports marketing