Campaign Diaries
Breaking the Blind Spots of Humid Climate Skincare! KISSME’s General Manager Lillian Lee Proposes ‘T-Dimensional Beauty’
Source: https://www.brain.com.tw/news/articlecontent?ID=53149&sort=
Goal: Promote skincare suitable for humid and hot climates
Claim: Beauty is not perfection, but purity and clarity despite imperfections.
Summary: Lillian Lee, the general manager of KISSME, introduces a new skincare concept called 'T-Dimensional Beauty' designed specifically for humid and hot climates. She highlights a significant consumer behavior blind spot where many travelers fail to adapt their skincare products to local climates, leading to unsuitable skincare choices. The brand PuraVida, under KISSME, targets these humid conditions with scientific advancements for better skin health, aiming to establish Taiwan's influence in the global beauty market.
Campaign Diaries
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