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MedPAN Turns Neglected Mediterranean Residents into Tattoos Worth Protecting
Goal: Raise awareness about marine life conservation through tattoos.
Media: Interactive map, social media, tattoo studios
Summary: MedPAN has launched a new campaign called The UnSEAn in collaboration with BETC Paris to raise awareness about the importance of less visible marine species by using tattoo art as a medium. The campaign encourages tattoo artists from Mediterranean countries to interpret these species into their designs, promoting marine ecosystem health while leveraging the popularity of beach and ocean-inspired tattoos amongst the youth.
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