Campaign Diaries
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Japan
What Determines Success or Failure in Game × IP Collaborations? Toei Animation, MIXI, and Fuji Television Discuss ‘Understanding and Passion for the Work’
Source: https://www.advertimes.com/20260731/article551913/
Goal: To create meaningful collaborations between IPs and games
Claim: Understanding and passion for the work is key
Media: Live events, analysis sessions
Summary: The article discusses the importance of understanding and passion in successful collaborations between games and IPs, featuring insights from representatives of MIXI, Toei Animation, and Fuji Television. It highlights how MIXI's 'Kotodaman' has engaged in IP collaborations for over 80 months, emphasizing data analysis and sensitivity in choosing collaborators based on anticipated market trends and personal appreciation of the IP.
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