MOP – Show me the case

Campaign Diaries

Portugal

MOP launches campaign that introduces ‘smart network’ and challenges traditional planning

Brand: MOP

Campaign: Com a rede certa, vai dar certo

Source: https://www.imagensdemarca.pt/artigo/mop-lanca-campanha-que-apresenta-rede-inteligente-e-desafia-o-planeamento-tradicional-do-ooh/

Goal: To challenge traditional Out-of-Home planning by focusing on audience, context, and timing.

Claim: With the right network, it will work

Media: Out-of-Home, television, digital channels

Summary: MOP has launched a new campaign aimed at transforming the perception of Out-of-Home advertising. It advocates for a shift from a quantity-based approach to one that emphasizes audience, context, and timing. The campaign introduces the concept of a 'smart network' that uses data to identify the most suitable formats for specific campaign objectives, featuring various examples such as the Game Days Network and the Petcare Network. The communication is accompanied by fictional products created to visualize the desired outcomes from effective advertising.

Campaign Diaries

No Brand Diaries found.