Campaign Diaries
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Netherlands
New Positioning of Pink Gellac with Brand Platform ‘Colour Your Confidence’
Source: https://www.adformatie.nl/marketing/campagnes/nieuwe-positionering-pink-gellac
Goal: To reposition the brand's identity
Claim: Colour Your Confidence
Summary: Pink Gellac has launched a new brand positioning under the campaign 'Colour Your Confidence,' aiming to enhance the brand's identity and connect with consumers on an emotional level.
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