Campaign Diaries
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Peru
Premiere: The Juju and Pinta Perú show that painting also helps build the country
Goal: Encourage unity and community improvement through painting
Claim: Improving together, one wall at a time
Summary: In preparation for the Fiestas Patrias celebrated on July 28 and 29 in Peru, The Juju agency created a campaign for Pinta Perú that emphasizes unity and improvement through the act of painting homes. This initiative reflects on Peru's traditions and aims to inspire citizens to take small actions towards building a better country, fostering a sense of collective effort despite current divisions.
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