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Czech Republic
Pilsner Urquell Invites Beer Fans on a Journey Through Beer Ingredients
Goal: To offer a unique experience for beer enthusiasts by exploring the ingredients used in beer production.
Media: Facebook
Summary: Plzeňský Prazdroj invites beer fans to participate in a contest for an exclusive tour that showcases the four main ingredients of beer. Winners will experience behind-the-scenes tours with brewers and farmers, showcasing the significance of each ingredient in the brewing process. The contest runs from August to the end of November, with several thematic tours planned, revealing aspects of beer production that are not typically accessible to the public.
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