Campaign Diaries
UDC and R&R launch new national brand campaign
Source: https://stoppress.co.nz/campaigns/udc-and-rr-launch-new-national-brand-campaign/
Goal: To celebrate and make visible UDC's contribution to New Zealand business
Claim: If it moves our country forward, we’re behind it
Media: Filming across various locations including forests and urban areas
Summary: UDC has launched a new national brand campaign with agency R&R that highlights vehicles and machinery essential to New Zealand's progress. With a slogan emphasizing UDC's support for various industries, the campaign showcases the company's role in financing assets for businesses, using UDC Blue as a recurring visual metaphor. Directed by Alex Sutherland, the production involved multiple filming locations across the country.
Campaign Diaries
No Brand Diaries found.
