Campaign Diaries
Displaying 1 Campaigns for this Brand.
Global
Campaign Trail: Yeti spells out consumer passions with four-letter words
Goal: To articulate and expand Yeti's brand appeal beyond traditional outdoor enthusiasts
Claim: Yeti is for people who are irrationally committed to something
Media: 60-second anthem film, short films, out-of-home advertising, mobile billboards, retail stores
Summary: Yeti has launched a new campaign called 'Four Letters' in collaboration with Wieden + Kennedy Portland, shifting its focus from just outdoor sports like hunting and fishing to encompass a broader audience passionate about various pursuits. The campaign features a montage film and brand ambassador spots, highlighting the brand's minimalist philosophy and commitment to showcasing real passion.
Campaign Diaries
No Brand Diaries found.