THIS IS NOT A SOFT DRINK

IRN-BRU - This Is Not A Soft Drink (Case Study) | Campaign In the first integrated campaign for IRN-BRU, we brought back a classic line with a new twist. This isn’t a soft drink, pals. It’s a brave drink. It’s the bravery to show how you really feel, who you really are, even if that’s braving the sun with ginger hair, in a heatwave. This is not a soft drink - it’s Made in Scotland from Girders. Credits: - Client: IRN-BRU AG Barr - Advertising Agency: Lucky Generals - Agency Network: TBWA Worldwide - Holding Company: Omnicom - Production Company: Love Song Film