WENDY’S TENDY’S

THE GREAT BURGER SHOP CHICKEN SWAP “WENDY'S BETS ON NEW TENDERS “WENDY'S TENDYS MAKES ITS FAST FOOD IN FAST-FOOD CHICKEN FIGHT” DEBUT IN THE CHICKEN TENDERS GAME’ SUNDAY CLOSURES AT ATLANTA STADIUM” AT CHICK FIL A OUTSIDE FALCONS STADIUM” AXIOS usa usa TODAY TODAY HOW WENDY’S MADE A (LITERAL) NAME FOR ITSELF IN THE CHICKEN BUSINESS CHALLENGE The chicken market in America is crowded. So how does Wendy’s, a brand famous for fresh, never frozen beef, break through for the launch of their brand new Chicken Tenders? SUNDAY CHICKEN TAILGATE But we didn’t just become another chicken restaurant. We out chicken’d the biggest chicken restaurant in America by showing up at the Atlanta Falcons stadium to give the people what they want: chicken on Sunday. CHIKIN. AVAILABLE IDEA ANY GIVIN SUNDAy By changing our name... Literally. We signaled our re-entry into the chicken space by rebranding our entire restaurant. From Wendy's to Tendy’s. And with one single letter, we showed America a new, | better way to tender. Because no one | needed another chicken tender. So we gave them Tendy’s. a ouR eT DOESN'T SKIP SALES a 2 BILLION PROJECTIONS BY OF UT 29% EARNED IN 3 MONTHS IMPRESSIONS Tendy's from @Wendys are legit