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IKEA – the world’s most famous furniture brand – entered India with huge expectations, but why is it struggling to succeed? 🤔 Despite its massive global success, the brand is facing several roadblocks in India that are making growth difficult. In this video, we dive into: 🛑 Why IKEA is struggling in the Indian market 🏠 Indian shopping habits vs. IKEA’s DIY model 💰 Is IKEA really “affordable” for Indian consumers? 🚚 Challenges with delivery, assembly & store locations 🔄 IKEA’s NEW strategy – Can they make a comeback? 🔥 Questions You Might Have: ❓ Why do Indians prefer local furniture stores over IKEA? ❓ Is IKEA’s “Do-It-Yourself” model the biggest issue? ❓ How is IKEA planning to fix its problems in India? ❓ Will they lower prices, offer better delivery, or change strategy? While IKEA is known for affordable, stylish, and minimalistic furniture, India’s unique consumer behavior and price sensitivity have posed serious challenges. But IKEA isn’t giving up! 🚀 They have a new strategy in place to expand and win the Indian market – but will it work? #shorts #ikea #diyfurniture ------------------------------------------------------------------------------------------------- Subscribe now for more such Videos Also, Don't Forget to follow on other Social Media Handles Instagram - https://www.instagram.com/themanndesai/ LinkedIn - https://www.linkedin.com/in/manndesai25/