ZIP CODE EXAM

Brand
EQUALITY HEALTH FOUNDATION
Entrant Agency
AREA 23
Category
Design
Award
Silver
Festival & Year
Cannes Lions (2026)

Case Study Details

EQUALITY HEALTH FOUNDATION - ZIP CODE EXAM (Case Study) | Campaign The Zip Code Exam turned national health data into local action, showing that your zip code can predict life expectancy more than your DNA. On zipcodeexam.com, residents could compare scores, access personalized health reports, and contact local leaders to drive change. Credits: - Client: Equality Health Foundation - Agency: Area 23, an IPG Health Company.

Presentation Board

A life expectancy test for every neighborhood in the US, making complex health data easy for anyone to access and understand. “We are committed to incorporating the Zip Code Exam into our borough-wide strategies for Queens.” DEPUTY BOROUGH PRESIDENT, QUEENS, NEW YORK CITY EQUALITY HEALTH Foundation. 77028) 69 88 0 58 0 52 00 Life Expectancy | Food Environment yea rs Education Level Employment | Housing Cost Burden Walkability ‘ere yout atecthowtng yu even more than your gens. ere the dor your 2 Cae an your ite erpctancy anaes st ieCadeExamcom Mylocation ~ Surpriseme The new standard for measuring the health of any community in the US, with actionable insights that help enable leaders improve community health. 900,000 data points on social determinants of health from 30,000 Zip Codes converted in 6 intuitive 0-100 scale factors. Interactive map for all US Zip Codesiteaccess life expectancy and the local factors that influence it, share this information with local lea Inthe US. life expectancy varies greatly from one town to the next. Social Determinants of Health (SDOH) such as access to healthcare, healthy food. and stable housing present ways that government officials can improve health and extend life. But until now, there has been no way to access local health data—leaving lawmakers in the dark. The Zip Code Exam is an interactive map that reveals the life expectancy of any neighborhood in America and breaks down the local health data into easy-to-understand “Health Factor Scores'—all presented in a Community Health Report for each Zip Code. The platform makes complex national data easy to understand and act on by local leaders. Using CDC and US Census resources, we collected data across 6 health factors for each of the 30,000 zip codes in the US, over 900,000 data points, and integrated them into one platform buit for simpli Email API integration allows user to send this actionable data directly to their local leaders. in one week of launch, the digital platform received 200,000 visits. with more than 10,000 Community Health Reports sent to local governments by users. The City of Phoenix and the New York Borough of Queens have both signed on to implement the Zip Code Exam asa tool for change within their districts.

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