ZIP CODE EXAM
Brand
EQUALITY HEALTH FOUNDATION
Entrant Agency
AREA 23
Category
Design
Award
Silver
Festival & Year
Cannes Lions (2026)
Case Study Details
EQUALITY HEALTH FOUNDATION - ZIP CODE EXAM (Case Study) | Campaign
The Zip Code Exam turned national health data into local action, showing that your zip code can predict life expectancy more than your DNA. On zipcodeexam.com, residents could compare scores, access personalized health reports, and contact local leaders to drive change.
Credits:
- Client: Equality Health Foundation
- Agency: Area 23, an IPG Health Company.
Presentation Board
A life expectancy test for every neighborhood
in the US, making complex health data easy
for anyone to access and understand.
“We are committed to incorporating the Zip Code Exam
into our borough-wide strategies for Queens.”
DEPUTY BOROUGH PRESIDENT,
QUEENS, NEW YORK CITY
EQUALITY HEALTH
Foundation.
77028)
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Life Expectancy
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Education Level
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Housing Cost Burden
Walkability
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Mylocation ~ Surpriseme
The new standard for measuring the health
of any community in the US, with actionable insights
that help enable leaders improve community health.
900,000 data points on social determinants
of health from 30,000 Zip Codes converted
in 6 intuitive 0-100 scale factors.
Interactive map for all US Zip Codesiteaccess life
expectancy and the local factors that influence it,
share this information with local lea
Inthe US. life expectancy varies greatly from one town to the
next. Social Determinants of Health (SDOH) such as access
to healthcare, healthy food. and stable housing present ways
that government officials can improve health and extend life.
But until now, there has been no way to access local health
data—leaving lawmakers in the dark.
The Zip Code Exam is an interactive map that reveals the life
expectancy of any neighborhood in America and breaks down
the local health data into easy-to-understand “Health Factor
Scores'—all presented in a Community Health Report for each
Zip Code. The platform makes complex national data easy to
understand and act on by local leaders.
Using CDC and US Census resources, we collected
data across 6 health factors for each of the 30,000
zip codes in the US, over 900,000 data points, and
integrated them into one platform buit for simpli
Email API integration allows user to send this
actionable data directly to their local leaders.
in one week of launch, the digital platform received
200,000 visits. with more than 10,000 Community
Health Reports sent to local governments by users. The
City of Phoenix and the New York Borough of Queens
have both signed on to implement the Zip Code Exam
asa tool for change within their districts.
