NO PROJECT WITHOUT DRAMA
Brand
HORNBACH BAUMARKT
Entrant Agency
HEIMATTBWA
Category
Film
Award
Gold
Festival & Year
Cannes Lions (2026)
Case Study Details
HORNBACH - No Project without Drama (Case Study) | Campaign
In a world where fear of failure keeps people from taking action, HORNBACH celebrates setbacks as an essential step toward real achievement. After a leak in the bathroom escalates, our protagonist faces a challenging odyssey as she repairs the entire bathroom with nothing but her bare hands. And in the end, the greatest reward awaits: the pride of having done it herself.
Credits:
- Client: HORNBACH Baumarkt AG
- Advertising Agency: HeimatTBWA Germany
- Network: TBWA Worldwide
- Holding Company: Omnicom
- Production Company: Tempomedia
- Music Company: Supreme Music
- Sound Design Company: Fridge Audio
