LANGUAGE OF BEDWETTING
Brand
AUTISM SOCIETY
Entrant Agency
McCANN
Category
Digital Craft
Award
Gold
Festival & Year
Cannes Lions (2026)
Case Study Details
Imagine not being able to ask what you need. Or express how you feel.
Introducing Language of Bedwetting: a first-of-its-kind language system designed to help non-verbal Autistic children express their feelings around one of childhood’s most unspoken experiences.
Created with @TheAutismSociety and families of children with Autism, these new symbols are now available for AAC (Augmentative and Alternative Communication) apps.
Download for free at goodnites.com/LanguageOfBedwetting
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PROBLEM OPPORTUNITY SOLUTION: LANGUAGE OF BEDWETTING
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