LANGUAGE OF BEDWETTING

Brand
AUTISM SOCIETY
Entrant Agency
McCANN
Category
Digital Craft
Award
Gold
Festival & Year
Cannes Lions (2026)

Case Study Details

Imagine not being able to ask what you need. Or express how you feel.​ Introducing Language of Bedwetting: a first-of-its-kind language system designed to help non-verbal Autistic children express their feelings around one of childhood’s most unspoken experiences.​ Created with @TheAutismSociety and families of children with Autism, these new symbols are now available for AAC (Augmentative and Alternative Communication) apps.​ Download for free at goodnites.com/LanguageOfBedwetting

Presentation Board

“This tool was needed” “Giving Autistic children the words theyveneverhad” “Simple and intuitive” © fire, samsunc Hs “Empowering” e AVAILABLE FOR FOX FINANCIAL TIMES @cBs ‘ALLMAJOR OPERATING SYSTEMS id ensive symbol system” dTribune PROBLEM OPPORTUNITY SOLUTION: LANGUAGE OF BEDWETTING Bedwetting is dificult for any child, For non-verbal autistic children, the challenge isn't ‘The Autism Society of America supports autistic individuals and their families across ‘The Autism Society of America created an enfitelynew language, es has been embraced by the autism just the experience, i the inability to communicate it. Millons rely on AAC (Augmentative all aspects of daily Ife. In doing so, they identified an unmnet need fer non-verbal autistic Language of Bedwelting isa digitally engineeted visual language and Alternative Communication) platforms to express themselves. But in one of their most children: communication around bedwetting. While many solutions address the physical seamless integration across AAC platforms ofall major operating ss c P for “why am wet?” for the first time. vulnerable moments, the language didn't exist. Existing digital symbol systems were too ‘experience, the emotional reality often goes unspoken especiallyin moments when Every element was crafted for Instant recognition and usability aroun : -ommunication possible in realtime. ambiguous, too complex and not designed for speed, clarity, or emotional nuance. children rely entirely on structuped systems to be understood. In situations that call ‘moment. Bult to function within existing digital environments, allo Pp 1d or recommend the tool, ‘When every second matters, riction inthe interface becomes a barrier to understanding for reassurance and care, familles were left trying to interpret {o.clear communication. The opportunity was not to raise aw {orthese children to be understood, nals ther than respond to construct meaning, express emotions, and ebmmunicate needs Ke ion, simplicity, and usability - can turn Be rcate away : igalion inthe moments that matter most. s : “fae TURNING VI UAL TO A TOOL Ff DOWNLOAD DESIGNED FOR | 461 | AVAILABLE FOR THE LANGUAGE CLARITY, CONSISTENCY ALL AAC APPS AND MEANING UNIQUE SYMBOLS pctv sil Aticat Comemneston ve a ~t ‘Acomplete language system Made tobe truly accessible Easy to implement Developed with clinical expertise Designed fora ditferent way of processing ‘solution beyond devices Gooundedin semantics ya and meray. Deedee tse, 8 tonoleent InAAC.addoa news overtime noma and Created incolaboraton wth Sydney Una MC. COCSLR CGeoundedin cay, consstenoy predetbiyandion Tre lingiogesstemincdes 17 eve smb, Tosipport analog acces he lnguage also theLnpiog of rbetig wat ecg ana compe lla nrarh tie orogenic often encoungedpate casa cdc orm Sicense Speech angiage Paalogst speingin tome loed he oyaten fs Feels oman synod adap ve seamen esto ‘alae aa re pine coreoard or become Language system. nti abated ymbok Te vorouy onmarisborianecdedost Seaedloworcacoss fe Sndchanges, That esnintegraingtis ten doesnt Auism Togeter we deopethe systems nguste itaton sis scree used AAC 9p Fane "unique symbos Blt gender-neutral characters Sn bathoms Fara inAG. corboards lt cen womsoonecr nttaurndsctsonbhatons Sood hy ddd AAC bnasape else ‘egiteeamings compe) nen behaves Sicturtaenureeverysmboletegonandconbiatn uate wer syesed tone cose langage ‘ndincse epresetton ought Rhelpsehisen SWcmmuniesteby porting smb, making te system making commoniction more Hexble and speci Integrates eomiesslyinto ary customizable AAC app ‘pp edt tointrodice anew symbol within seconds tas grounded in how eden communicate though AAC. ‘optimzedor recognition nd seamless itegation, land parents se themaeives reflected, Usable when tablet or schoo device isunavaible

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