THE GREY SWAN

Brand
NYCOPLUS
Entrant Agency
11:11
Category
Outdoor
Award
Silver
Festival & Year
Cannes Lions (2026)

Case Study Details

Pensjonsalderen for ballettdansere er 41 år. The Grey Swan danser videre. 13. mai 2025 har du mulighet til å oppleve en hyllest til atleter og kunstnere som har viet livet sitt til dansen. Den viser at presisjon, eleganse og uttrykksfullhet ikke forsvinner med årene – det modnes. Forestillingen utfordrer våre oppfatninger om alder og prestasjon, og minner oss om at kroppen kan få til fantastiske ting når den får nøyaktig det den trenger.

Presentation Board

THERE IS NOTHING ORDINARY ABOUT A RETIRED DANCER. Tve “ WORKS TO DEFY THE TRADITIONAL AGE LIMIT” DDP#s] Coe (PS. BAZO-K-G-R—O UN =D In Norway, the Opera’s upper age limit for ballet dancers of 41. They are then forced to retire, and are replaced by younger dancers. Nycoplus is Norway’s supplement market leader. They stand for a life long healthy body, targeting ballet’s core audience: 40-60 year olds. A PIECE "OF CULTURE. KOM24 THIS IS BALLET Ballet Herald CELEBRATES, RETIRED DANCERS THE WORED S FIRS aa Eeay PERFORMED BY RETIRED DANCERS IDE A We partnered with Oslo Concert Hall and set up the world’s most famous ballet - Swan Lake, but with talent aged 43+ only. RES U LT § +200% BRAND 4OQo. wre A live testament that the body is capable of incredible things as you age, as long as you take good care of it.

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