THE GREY SWAN
Brand
NYCOPLUS
Entrant Agency
11:11
Category
Outdoor
Award
Silver
Festival & Year
Cannes Lions (2026)
Case Study Details
Pensjonsalderen for ballettdansere er 41 år. The Grey Swan danser videre.
13. mai 2025 har du mulighet til å oppleve en hyllest til atleter og kunstnere som har viet livet sitt til dansen. Den viser at presisjon, eleganse og uttrykksfullhet ikke forsvinner med årene – det modnes. Forestillingen utfordrer våre oppfatninger om alder og prestasjon, og minner oss om at kroppen kan få til fantastiske ting når den får nøyaktig det den trenger.
Presentation Board
THERE IS NOTHING
ORDINARY ABOUT
A RETIRED DANCER.
Tve
“ WORKS TO DEFY THE
TRADITIONAL AGE LIMIT”
DDP#s]
Coe (PS.
BAZO-K-G-R—O UN =D
In Norway, the Opera’s upper age
limit for ballet dancers of 41. They
are then forced to retire, and are
replaced by younger dancers.
Nycoplus is Norway’s supplement
market leader. They stand for a life
long healthy body, targeting ballet’s
core audience: 40-60 year olds.
A PIECE
"OF CULTURE.
KOM24
THIS IS BALLET
Ballet Herald
CELEBRATES,
RETIRED DANCERS
THE WORED S FIRS aa Eeay
PERFORMED BY RETIRED DANCERS
IDE A
We partnered with Oslo Concert
Hall and set up the world’s most
famous ballet - Swan Lake, but
with talent aged 43+ only.
RES U LT §
+200%
BRAND
4OQo. wre
A live testament that the body
is capable of incredible things
as you age, as long as you
take good care of it.
