SUPERNOVA ADAPTIVE

‘ADIDAS STEPS INTO A CATEGORY THAT HAS BEEN UNDERSERVED. 55 mughaked PROBLEM Thousands of athletic shoes are designed each year, but none of them fit the unique foot shape of millions with Down syndrome. Their foot condition makes an active, social life difficult. Sports inclusion and achieving their full potential can feel impossible. Until now. SOLUTION Introducing adidas’ first-ever adaptive performance shoe inspired by and designed with the Down syndrome community, breaking down their biggest barrier to movement and sport: footwear. IMPACT This is the first mass-market, globally available, performance shoe for the Down syndrome community, making it possible for millions to finally access the far-reaching benefits of active lives. °* ADIDAS JUST CHANGED . SAN INTENTIONAL STEP TO S* A SHOE THAT ADDRESSES THE REAL RUNNING FOREVER. 4, EQUITABLE PRODUCTS. 4, NEEDS OF A DIVERSE POPULATION. 5, COMPLEX disabilityscoop ) s UME NOVA ADAPTIVE ONE SHOE THAT UNLOCKS ACCESS TO SPORT FOR MILLIONS WITH DOWN SYNDROME. ANDSBEYOND: (>, PROTOTYPES = —— SOLDIN 29 COUNTRIES ——— ~ 3 YEARS fie — i WERE FIRST-TIME _________ 7 ADAPTIVE SHOE TO POWER A2% ADIDAS.COM (US 3 A COMMUNITY A covorways 5 LIFE- CHANGING ADAPTIVE FEATURES 1. WIDER TOE-BOX A comfortable fit that eases cramping and rubbing. Keeps the midfoot supported and in place, OUR ROAD TO INCLUSION AT THE COMMUNITY WORLD'S 6 MAJOR FOOT DATA MARATHONS 4, MAGNETIC CLOSURE 5, LOW-PRESSURE LACING SYSTEM Low-effort fastening Redluces hypersensiivy MASS SCALE DISTRIBUTION A shoe for the many. not the few: ‘on adidas.com and in hundreds Globally available in 29 countries, ACCESSIBLE FOOTWEAR BEYOND DOWN SYNDROME ‘The shoe has received the GAMUT Seal of Approval. a mark to assure customers that a stringent set of requirements developed by experts in the disability space have been met.