RADIO TIME MACHINE
Brand
NICHII GAKKAN CO.
Entrant Agency
LTD., TBWAHAKUHODO
Category
Innovation
Award
Silver
Festival & Year
Cannes Lions (2026)
Presentation Board
Tune back into your memories.
“AI Radio Eases the Workload
for Caregivers”
NIKKEI
“Nostalgia Becomes
Dementia-Care *
WORLD BUSINESS
i“ “T wish my father and I had this
Ce con before he passed
Masaki Takita
Journalist
BACKGROUND RESULTS
The Japanese society is aging rapidly, People aged 65 and
older account for 29% of the total population, and 1 in Sof
them has been diagnosed with dementia or mild cognitive
impairment (MCI). However, the availability of specialised
dementia care is dectining.
Aclinical method called reminiscence therapy, where sharing
and reflecting on past memories promote dementia patients!
emotional stability, is effective, but difficult to deliver
consistently because it requires one-to-one facilitation,
Nichi, Japan's largest provider of nursing eare and medical
services, addresses this challenge by introducing a new
model for cognitive care that operates within existing
This device has been implemented in nursing care
facilities operated by’ ind a total of 53 people with
lit, Moreover. in 2 of the
jto validate the
jefe, results
air quality of life.
increased by 10.0%, and the speech rate
words per minute.
Sinoe its press release, the radio received 93 media
features, with an estimated advertising value of 124 million
resource conetraats ¥yen($779,000). Adcitionaily, 13 inquiries were received
from nursing care facilities and various companies
inoluding music broadcasting companies, general trading
IDEA houses, pharmaceutical firms, electronies manufacturers,
newspaper companies, and even Japan's public
RADIO TIME MACHINE is an Al-powered system deliver broadcaster.
through a nostalgic radio device thet ila : } ‘ « Wichilwill continue verifying the radio before implementing
‘and experience moments (ror ie ag : 4 Seay cross several hundred facilities within the 1,00
By timing #dlalto.a Specific year; Ieee ae 4 "ay oa a= = Sodlepersed nationwide. A joint research project with
generation of a radio program based on that moment if ‘ 5 ie J : . FeUniveraty ie tartng fam Apri 2028, which is
The system reconstructs "today" from the selected ye 5 Sy
combining historical context, music, and narration,
an immersive and recognisable experience.
Because the system generates content dynamically, if y a ‘i :
produces a new program every day, encouraging re : Fae ya, / ee
use and sustained engagement. ef ey % |
lives, helping to reduce the behavioral and psychologi 4 is a) if ys : if ‘ Ns ; b ; flementia-related symptoms
symptoms of dementia,
ig yi #
The products designed to stimulate memory ec, il pele Loa Br. Michinari Fukuda
emotional expression, and encourage communicatio L
between users, caregivers, and family members. tis) Aus as, a ee ca Masato ha &
currently being tested and validated across caregiving ”
facilities in Japan.
HOW IT WORKS = ——
1, The user turns the dialto a specific year. See ener
2. News headlines and hit song titles from the selected year are ‘ecuseondonettnbe ee Pace
picked from a database,
z 2 = Per
4. Avoice-generation Alreads the radio script in the style ofa 1954 eset : [ | l 0 | Minute | 0
4) X
8. A text-generation Al creates a radio script based on the wee
mentioned information. 1953 Moseomine =
radio program from that era.
E. News hoatngs end tconge ett Me ine ars Bevo iscanaiibasaal, Average Increase of AverageIncrease of Average Increase of
alternate order, following the structure ofa radio program, = Upper Body Gestures Speech Rate Smiles
‘A cesing design closely studying radios trom the 1960s to 1960s, Every-day production of radio programs enabled by an end-to-end automation pipeline powered by Al, _Implementedat Nchi's cae facities, where a total ot 63 people with dementia or MCI experienced.
