RADIO TIME MACHINE

Brand
NICHII GAKKAN CO.
Entrant Agency
LTD., TBWAHAKUHODO
Category
Innovation
Award
Silver
Festival & Year
Cannes Lions (2026)

Presentation Board

Tune back into your memories. “AI Radio Eases the Workload for Caregivers” NIKKEI “Nostalgia Becomes Dementia-Care * WORLD BUSINESS i“ “T wish my father and I had this Ce con before he passed Masaki Takita Journalist BACKGROUND RESULTS The Japanese society is aging rapidly, People aged 65 and older account for 29% of the total population, and 1 in Sof them has been diagnosed with dementia or mild cognitive impairment (MCI). However, the availability of specialised dementia care is dectining. Aclinical method called reminiscence therapy, where sharing and reflecting on past memories promote dementia patients! emotional stability, is effective, but difficult to deliver consistently because it requires one-to-one facilitation, Nichi, Japan's largest provider of nursing eare and medical services, addresses this challenge by introducing a new model for cognitive care that operates within existing This device has been implemented in nursing care facilities operated by’ ind a total of 53 people with lit, Moreover. in 2 of the jto validate the jefe, results air quality of life. increased by 10.0%, and the speech rate words per minute. Sinoe its press release, the radio received 93 media features, with an estimated advertising value of 124 million resource conetraats ¥yen($779,000). Adcitionaily, 13 inquiries were received from nursing care facilities and various companies inoluding music broadcasting companies, general trading IDEA houses, pharmaceutical firms, electronies manufacturers, newspaper companies, and even Japan's public RADIO TIME MACHINE is an Al-powered system deliver broadcaster. through a nostalgic radio device thet ila : } ‘ « Wichilwill continue verifying the radio before implementing ‘and experience moments (ror ie ag : 4 Seay cross several hundred facilities within the 1,00 By timing #dlalto.a Specific year; Ieee ae 4 "ay oa a= = Sodlepersed nationwide. A joint research project with generation of a radio program based on that moment if ‘ 5 ie J : . FeUniveraty ie tartng fam Apri 2028, which is The system reconstructs "today" from the selected ye 5 Sy combining historical context, music, and narration, an immersive and recognisable experience. Because the system generates content dynamically, if y a ‘i : produces a new program every day, encouraging re : Fae ya, / ee use and sustained engagement. ef ey % | lives, helping to reduce the behavioral and psychologi 4 is a) if ys : if ‘ Ns ; b ; flementia-related symptoms symptoms of dementia, ig yi # The products designed to stimulate memory ec, il pele Loa Br. Michinari Fukuda emotional expression, and encourage communicatio L between users, caregivers, and family members. tis) Aus as, a ee ca Masato ha & currently being tested and validated across caregiving ” facilities in Japan. HOW IT WORKS = —— 1, The user turns the dialto a specific year. See ener 2. News headlines and hit song titles from the selected year are ‘ecuseondonettnbe ee Pace picked from a database, z 2 = Per 4. Avoice-generation Alreads the radio script in the style ofa 1954 eset : [ | l 0 | Minute | 0 4) X 8. A text-generation Al creates a radio script based on the wee mentioned information. 1953 Moseomine = radio program from that era. E. News hoatngs end tconge ett Me ine ars Bevo iscanaiibasaal, Average Increase of AverageIncrease of Average Increase of alternate order, following the structure ofa radio program, = Upper Body Gestures Speech Rate Smiles ‘A cesing design closely studying radios trom the 1960s to 1960s, Every-day production of radio programs enabled by an end-to-end automation pipeline powered by Al, _Implementedat Nchi's cae facities, where a total ot 63 people with dementia or MCI experienced.

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