GOOD MORNING, MOON
Brand
AG1
Entrant Agency
AG1
Category
Film
Festival & Year
Cannes Lions (2026)
Case Study Details
Good Morning, Moon. 🌙
Good days start with good mornings. Whether it’s a quiet hike, a few moments of meditation, or an early morning run, morning gives us all a chance to focus on the day ahead.
We brought together AG1 Morning People from across the world to put our morning spin on the beloved story “Goodnight Moon” originally written by Margaret Wise Brown.
Narrated by Morning Person and legendary, award-winning producer Rick Rubin.
Music score composed by Austin Farwell.
AG1 Morning People:
🚴Cyclist Matt Sims
🎾Tennis World Champion Sloane Stephens
🏄3x World Champion Surfer Mick Fanning
⛰️The First Double Above-Knee Amputee to Climb Mount Everest Hari Budha Magar
🏌️World Champion Golfer Cam Smith Ripper GC
🏉Rugby World Cup Champion and England kicker Zoe Harrison
🪂World Champion Skydiver Eliana Rodriguez and her team
🏃Mammoth Track Club
⛷️Alpine Skier Christina Lustenberger
⛵Sailing La Vagabonde @elayna.carausu
🏜️Hike Clerb
🏃Runners Dave and Cecilia Hashim and baby Roman
🏃Marathoner and Running Coach Knox Robinson
🏃Runner Austin Ben Smith
🏃Runner, Fitness Trainer, & Coach Emily Eckstein
🎥 Britton Caillouette
Thank you to our AG1 Morning People, HarperCollins, the Margaret Wise Brown and Clement Hurd Estates, and Rick Rubin for helping to bring this to life.
#GoodMorningMoon
#AG1MorningPeople
