LANDCRUISER
Brand
TOYOTA
Entrant Agency
SAATCHI & SAATCHI
Category
Film
Festival & Year
Cannes Lions (2026)
Case Study Details
Introducing the all-new Toyota Land Cruiser Commercial – a commercial vehicle that blends rugged performance with premium features.
Built on the same platform as the passenger Land Cruiser, this new model transforms into a powerful workhorse with 2,000 liters of cargo space, advanced driver-assistance systems, and legendary off-road tech. Whether it is heavy loads or remote terrains, this Commercial Land Cruiser handles it all with comfort and capability.
With a 2.8-liter engine, eight speed automatic gearbox, full-time all-wheel drive, and advanced off-road systems like Crawl Control, it is ready for anything. Plus, inside, it feels more like a premium SUV than a utility vehicle, thanks to features like heated front seats, wireless Apple CarPlay, and a power tailgate.
Set to go on sale on August 1, 2025, this is the ideal pick for professionals who want utility without sacrificing luxury.
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