DRIVEN

Brand
LUCID MOTORS
Entrant Agency
GIANT SPOON
Category
Film
Festival & Year
Cannes Lions (2026)

Case Study Details

NY Knicks on a hot streak. Josh on a hot lap. He had to get one in. From the archive. #HardLaunch #HartLaunch #LucidAirSapphire EXPERIENCE LUCID AIR TODAY: https://bit.ly/3OobGMA SUBSCRIBE NOW: http://bit.ly/LucidMotorsSubscribe About Lucid Motors: Lucid Motors is the next generation of EVs. Our relentless focus on innovation, luxury, and sustainability drives us into a reality where you no longer have to choose between doing great things and doing the right thing — all while building the most elegant, efficient designs the world has ever seen. There were luxury cars. Then EVs. Now there’s Lucid Motors. Connect with Lucid Motors: Join the LUCID MOTORS NEWSLETTER: https://bit.ly/3rDeMDq Visit LUCID MOTORS WEBSITE: https://bit.ly/3Y0s60C Like LUCID MOTORS on FACEBOOK: https://facebook.com/lucidmotors Follow LUCID MOTORS on TWITTER: https://twitter.com/LucidMotors Follow LUCID MOTORS on INSTAGRAM: https://www.instagram.com/lucidmotors/ VIDEO TITLE | SERIES | LUCID MOTORS https://www.youtube.com/LucidMotors

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