LOOK BACK
Brand
RENAULT
Entrant Agency
PUBLICIS CONSEIL
Category
Film
Festival & Year
Cannes Lions (2026)
Case Study Details
📋 SCHEDA INFORMATIVA DELLO SPOT
🏷️ Brand: Renault Group
🛒 Product: Renault Twingo (New electric model / concept)
🎬 Commercial / Episode Title: Twingo Live Show look back at the event that lit up le défilé renault ® the carwalk 2026 commercial
🎯 Campaign / Concept: A fusion between the automotive world and high fashion, structuring the car launch event as an authentic fashion runway ("The Carwalk").
📅 Release Date: July 2026
✨ Highlighted Features (USP):
🎨 Iconic, pop design deeply rooted in urban aesthetics
⚡ Young, trendy, and eco-friendly positioning
🎭 Spectacular approach based on cultural cross-pollination
💬 Slogan / Claim: "The carwalk."
🎵 Music / Soundtrack: High-energy electronic/dance track with a repeated vocal hook ("Heat up here").
🗣️ Voice / Protagonists: Models, performers, and the new Twingo as the absolute star of the runway.
🏢 Creative Agency: [Information not available]
🎬 Director: [Information not available]
🏠 Production Company: [Information not available]
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