STILL. ALWAYS. FOREVER.
Brand
GOODYEAR
Entrant Agency
BBH
Category
Film
Festival & Year
Cannes Lions (2026)
Case Study Details
Goodyear - Still. Always. Forever. (Case Study) | Campaign
This project intended to tell a cohesive story about the forward motion of the Goodyear tire. The title, ‘Still. Always. Forever.’ pays homage to the concept of immortality, and more specifically, to the consistency of the Goodyear brand- it's not only a great product but an integral part of our culture.
Credits:
- Client: Goodyear
- Advertising Agency: BBH
- Agency Network: Publicis Groupe
- Production Company: Superprime
- Editorial Company: EXILE
- Visual Effects Company: Harbor Picture Company
