GOOD WILL DUNKIN’
Brand
DUNKIN' DONUTS
Entrant Agency
ARTISTS EQUITY
Category
Film
Festival & Year
Cannes Lions (2026)
Case Study Details
Dunkin' - Good Will Dunkin' (Super Bowl Commercial 2026)
Dunkin's 2026 Super Bowl commercial, "Good Will Dunkin'," is a 60-second star-studded spot featuring Ben Affleck as a "Good Will Hunting" style math genius working at a Dunkin'. The ad features TV sitcom icons Jennifer Aniston, Matt LeBlanc, Jason Alexander, Jaleel White, Alfonso Ribeiro, Jasmine Guy, and a cameo by Tom Brady.
Credits:
- Client/Brand: Dunkin'
- Agency: Dunkin' Donuts
- Key Talent: Ben Affleck, Jennifer Aniston, Matt LeBlanc, Jason Alexander, Tom Brady, Jaleel White, Alfonso Ribeiro, Jasmine Guy
- Partner: Tom Brady
Presentation Board
PLAY >
BEFORE THE MOVIE. A MUCH BETTER VERSION
OF GOOD WILL HUNTING WAS MADE AS A SITCOM
WITH A REAL GENIUS IN THE LEAD...
AND SOME OTHER ACTORS.
FEB. 8 1995 G7: 42:26
