EVERYBODY LOVES A GOOD FIGHT

𝗝𝗼𝗶𝗻 𝗼𝘂𝗿 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗼𝗳 𝟭𝗠+ 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴/𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗲𝗻𝘁𝗵𝘂𝘀𝗶𝗮𝘀𝘁𝘀 𝗮𝗻𝗱 𝗹𝗲𝗮𝗿𝗻 𝗵𝗼𝘄 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗮𝗱 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 𝗮𝗿𝗲 𝗰𝗿𝗮𝗳𝘁𝗲𝗱! 𝗦𝗶𝗴𝗻 𝘂𝗽 𝘁𝗼 𝗼𝘂𝗿 𝟭𝟬𝟬% 𝗳𝗿𝗲𝗲, 𝗵𝗮𝗻𝗱𝗰𝗿𝗮𝗳𝘁𝗲𝗱 𝗺𝗼𝗻𝘁𝗵𝗹𝘆 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 𝗵𝗲𝗿𝗲 - https://bit.ly/GoodAdsMatter-Newsletter Send us your work on submission@goodadsmatter.com Instagram: https://www.instagram.com/goodadsmatter/ Linkedin: https://www.linkedin.com/company/good-ads-matter/posts/?feedView=all Facebook: https://www.facebook.com/goodadsmatter 𝗚𝗼𝗼𝗱 𝗔𝗱𝘀 𝗠𝗮𝘁𝘁𝗲𝗿 𝗶𝘀 𝗮𝗻 𝗲𝘅𝗰𝗹𝘂𝘀𝗶𝘃𝗲 𝟭% 𝗰𝗹𝘂𝗯 𝗼𝗳 𝗮𝗹𝗹 𝘁𝗵𝗶𝗻𝗴𝘀 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗮𝗰𝗿𝗼𝘀𝘀 𝘁𝗵𝗲 𝗴𝗹𝗼𝗯𝗲 𝘄𝗵𝗲𝗿𝗲 𝘄𝗲 𝗰𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗲 𝗚𝗼𝗼𝗱 𝗔𝗱𝘀 𝗮𝗻𝗱 𝗔𝗱 𝗠𝗮𝗸𝗲𝗿𝘀 𝗮𝗹𝗶𝗸𝗲! 𝗩𝗶𝘀𝗶𝘁 𝗼𝘂𝗿 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝗵𝗲𝗿𝗲 - https://www.goodadsmatter.com/ Visit Purpose Studios here: https://www.purposestudios.in/ Ask us your questions on hello@goodadsmatter.com Who ever said a good fight can’t be fun? #GoodAdsMatter BGMI's ‘Everybody Loves A Good Fight’ celebrates the playful spirit of competition, transforming an ordinary school day into an all-out chalk battle. Rather than opting for dramatic scores typically associated with battle scenes, the spot is set to Elaine Stritch's rendition of ‘Are You Having Any Fun?’—a choice that perfectly captures the campaign's light-hearted tone. In doing so, BGMI reframes the idea of a "fight", not as an act of aggression, but as something playful, social, and enjoyable. The craft further elevates the experience. Dynamic camerawork places viewers right in the battleground, recreating the excitement and wonder of being a child caught up in the chaos. While the film begins on a slower, grounded note in order to establish the characters and setting, the editing, cinematography, and soundtrack accelerate as the battle unfolds, mirroring the energy and exhilaration of the fight itself. The work earned stellar success/ appreciation at the Good Ads Matter Awards 2026, bagging 3 Golds and 1 Silver across Film Craft Categories and a Gold in a creative category. Country: India Year: 2025 Brand: BGMI, Krafton @battlegroundsmobilein_official @krafton.india Assoc. Dir. Marketing: Srinjoy Das Sr. Brand Manager: Shyam Kumar Kelamkandath @kshyamkumar Agency: Enormous @enormousbrands Founder & CCO: Ashish Khazanchi @enn._.ui Sr. Art Director: Sanya Kothari @sanyakothari Copy Supervisors: Swarangi Joshi Client Services Director: Siddhi Kale Acc. Manager: Riddhi Shah Production Company: Good Morning Films @goodmorningfilms Director: Akanksha Seda @akankshaseda Exec. Producers: Shashanka Chaturvedi @beatnikbob5, Robin D'Cruz @robindcruz7 & Vikram Kalra @vikvega13 Producer: Alok Potnis @alokpotnis DOP: Satchith Paulose @satchith_paulose Editor: Shekhar Rogye @shekharsrogye Production Design: Niyoti Upadhye @niyotiu & Vinay Narkar @mraquamarine B-Cam DOP: Vandita Jain 2nd Unit Director: Manav Malhotra @manavmalhotra 2nd Unit DOP: Kevin Rathod @kevinrathod Wardrobe Stylist: Neha Panda @nehapanda HMU: Nikita Gosain Art Dir: Pradeep Sadu 1st AD: O’Keef Attari @okeef 2nd Unit 1st AD: Dhhaval Sadrani DA: Supreet Aneja 2nd AD: Naveen Bharti 2nd Unit 2nd AD: Mayank Kansadia 3rd AD: Siddhanth Katkar Assoc. Prod: Rishabh Marwaha 1st AC: Fakruddhin Ansari 2nd AC: Aniket Shinde Focus Puller: Raju Balduri Gaffer: Sunil K. Biswas Sound: Ramnath Shetty SFX: Ismail Sayed Line Producer: Rajesh Margaj Prod. Mgr.: Akshay Margaj Prod. Asst: Sonakshi Sharma, Prathamesh & Pratik Wardrobe Asst: Foram Nagda & Nishita Kadwadkar HMU Asst: Pournima, Andy, Vishal, Vikas & Maria Art Asst: Sumit Pal Featured Cast & Juniors: Ravindra Suri & Company Storyboards: Sumedh Jadhav & Anant Keni Post-Production Companies: Prime focus and Tonic studio @tonicpost Post-Production Head: Nitin Gupta Post Supervisor: Swapnil Katale Sound Engineer: Ninad Lad Grading: Nicola Gasparri Online Editor: Sagar Kadam Online Asst: Akash Kulye Casting Director: Tanu Malhotra Cast: Sarthak Bise, Jenya Parmar, Shyam Bhimsaria, Divyam, Pranav Pavar, Manas Tondwalkar, Dhanay, Trisha, Diwira, Shivansh, Mavisha 𝗛𝗮𝗻𝗱-𝗽𝗶𝗰𝗸𝗲𝗱 𝗯𝘆 𝗚𝗼𝗼𝗱 𝗔𝗱𝘀 𝗠𝗮𝘁𝘁𝗲𝗿, 𝗮𝗻 𝗶𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲 𝗯𝘆 𝗣𝘂𝗿𝗽𝗼𝘀𝗲 𝗦𝘁𝘂𝗱𝗶𝗼𝘀. 𝗙𝗼𝗹𝗹𝗼𝘄 𝘂𝘀 𝗳𝗼𝗿 𝗶𝗻𝘃𝗮𝗹𝘂𝗮𝗯𝗹𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗹𝗲𝘀𝘀𝗼𝗻𝘀 𝗲𝘃𝗲𝗿𝘆 𝗱𝗮𝘆! This video is under Fair Use: Copyright Disclaimer Under Section 107 of the Copyright Act in 1976; Allowance is made for "Fair Use" for purposes such as criticism, comment, news reporting, teaching, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favor of fair use. All rights and credit go directly to its rightful owners. No copyright infringement intended. Please mail us at contact@goodadsmatter.com or DM us on Instagram for any concerns, queries and content removal requests.