Campaign Diaries
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Japan
Why freee Generated 20,000 Uses with the ChatGPT App: An AI Strategy Capturing the “Troubled Moments” of Tax Filing
Source: https://www.advertimes.com/20260717/article550936/
Goal: To increase consultation usage during the tax filing season
Media: Apps in ChatGPT
Summary: The campaign by freee focuses on leveraging their service 'freee確定申告' through the Apps in ChatGPT feature to provide assistance during the tax filing season, resulting in approximately 20,000 consultations in just two weeks. Their successful timing and development strategy were key factors in achieving this significant usage.
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