Campaign Diaries
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Czech Republic
Globus Brings Flyers to WhatsApp and Offers Shopping List Creation
Goal: Enhance customer engagement through digital communication
Claim: Offers instant access to promotional offers on a daily used platform
Media: WhatsApp, website
Summary: Globus is modernizing communication with customers by launching two new initiatives: distributing promotional flyers via WhatsApp and introducing an interactive digital leaflet that allows customers to create shopping lists. The campaign aims to adapt to changing shopping behaviors as customers increasingly seek information and plan their purchases on mobile devices. After registering, customers will receive weekly promotions and can interact with the new digital leaflet on the Globus website.
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