Campaign Diaries
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Japan
Ezaki Glico and Kinotrope Present at ‘Successful Strategy Website Summit 2026’ Held on July 22
Source: https://www.advertimes.com/20260716/article550835/
Goal: To enhance customer engagement through a digital community
Claim: Transforming fan communities into collaborative platforms
Media: Webinars, Seminars
Summary: HeartCore held a seminar in Tokyo titled 'Successful Strategy Website Summit 2026', emphasizing the evolution of websites from creation to performance in the AI era. Notably, Glico's Hiroshi Takeko discussed the growth of their fan community 'with Glico', achieving tripled membership through better CMS utilization and new customer experiences. The event highlighted the need for robust marketing strategies and effective data utilization in the digital landscape.
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