Lawson

Campaign Diaries

Japan

Gloom for Home Sharing, Light for Car Camping: Zero Complaints from Parking Lot Rentals as Hotel Prices Soar

Brand: Lawson

Campaign: Convenience Store RV Park

Source: https://www.advertimes.com/20260924/article558248/

Goal: To establish comfortable car camping locations within convenience store parking lots.

Claim: A place where you can comfortably and safely camp in your vehicle.

Summary: Lawson has launched a pilot project for 'Convenience Store RV Parks' in partnership with the Japan RV Association and Glory to utilize their store parking lots for car camping. This initiative addresses the rising accommodation costs in hotels and the increasing demand for camping due to travel style changes, establishing a setting with required amenities like restrooms and electricity for car campers.

Campaign Diaries

No Brand Diaries found.

Japan

When Renting Out Parking Lots Leads to Great Customers: Lawson’s Successful RV Camping Initiative

Brand: Lawson

Campaign: Convenience Store RV Park

Source: https://www.advertimes.com/20260716/article550866/

Goal: Expand parking space usage for overnight camping services

Claim: Utilizing convenience store parking for RV camping with high occupancy and customer purchases

Summary: Lawson has expanded its overnight parking service, 'Convenience Store RV Park', to 28 locations across four prefectures in Japan, following a successful trial which began in Chiba. The service caters primarily to older individuals who enjoy RV camping as a hobby, resulting in high occupancy rates and significant in-store purchases during stays. The initiative aims to capitalize on the growing demand for affordable overnight accommodations while ensuring compliance with parking regulations.

Campaign Diaries

No Brand Diaries found.

convenience store overnight parking RV camping