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Finland
I have run the Croissette sweating – Finnish creative director tackled the taxi chaos at Cannes in a unique way
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Goal: To reduce stress for Finnish participants at Cannes Lions
Claim: Offering practical help to Finnish festival attendees
Summary: Nord Helsinki launched a free shuttle service for Finnish attendees at Cannes Lions, driven by their creative director, Kalle Wallin. This initiative aims to alleviate the stress of finding transportation to the airport, addressing a common issue faced by festival-goers. Although not strictly a client acquisition effort, Wallin believes it will foster positive interactions and connections with fellow festival attendees.
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