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Global
Forsman & Bodenfors and Hay Day Launch Festival with Joe Jonas
Goal: To promote the game through a virtual music festival
Media: Social media, in-game content
Summary: Forsman & Bodenfors has become the creative lead for the mobile game Hay Day, launching a campaign featuring a virtual music festival headlined by Joe Jonas. The festival highlights twelve artists who perform their unique interpretations of 'The Cozy Anthem,' a remixed version of Hay Day's theme song. The agency will manage the creative direction for future global campaigns and experiences related to Hay Day in collaboration with Supercell.
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