Campaign Diaries
Kim Kardashian Has a Fashion Emergency, and DoorDash Comes to the Rescue
Goal: To showcase the collaboration between SKIMS and DoorDash for on-demand fashion delivery.
Claim: Urgent delivery for your fashion needs.
Media: Television, Digital Advertising
Summary: Kim Kardashian stars in a new campaign where she orders SKIMS clothing via DoorDash during a photoshoot. The creative concept is based on real experiences, highlighting the need for quick fashion solutions. This collaboration allows SKIMS products to be delivered quickly through DoorDash, expanding their sales channels while DoorDash moves beyond food delivery.
Campaign Diaries
No Brand Diaries found.
Skims Launches New Campaign with Will Ferrell’s Character
Source: https://www.resume.se/marknadsforing/kampanj/will-ferrell-frontar-kim-kardashians-underklader/
Goal: Promote Skims new men's underwear collection
Claim: Built for men who still know they’ve got it
Media: YouTube
Summary: Skims, the underwear brand founded by Kim Kardashian, has launched a new campaign featuring the character Lonnie 'The Hawk' Hawkins played by Will Ferrell in connection with the Netflix series 'The Hawk'. The campaign promotes Skims' new men's underwear collection, with Kim Kardashian narrating a humorous take on Hawkins' physique and his Skims underwear. The campaign's payoff is 'Built for men who still know they’ve got it.'
Campaign Diaries
No Brand Diaries found.
