THE EXPERT
Brand
INTUIT
Entrant Agency
R/GA
Category
Film
Festival & Year
Cannes Lions (2026)
Case Study Details
https://turbotax.intuit.com/commercials/super-bowl/ Sorry, Adrien Brody. Now taxes are drama-free when a TurboTax Expert handles them for you.
TurboTax Home: https://turbotax.intuit.com
TurboTax Support: https://ttlc.intuit.com/
TurboTax Blog: https://blog.turbotax.intuit.com
TurboTax Facebook: https://www.facebook.com/TurboTax
TurboTax Instagram: https://www.instagram.com/turbotax/
TurboTax Tik Tok: https://www.tiktok.com/@turbotax
TurboTax Pinterest: https://www.pinterest.com/turbotax/
~~~
Video Transcript ~The Expert feat. Adrien Brody (Ext. Cut) (Official TV Ad 2:00):
I can handle that for you.
I can handle that for you.
[Janet] Helping Adrien Brody prepare for his role as a TurboTax expert has been interesting.
[Adrien] I can handle that for you. [Director] Janet...
[Janet] On it.
[Adrien] I can handle that for you.
[Janet] Try less..intense. We do people's taxes for them on their phone or in person so that they can relax.
[Adrien] Yeah, I know but it's taxes. So when do they cry?
[Janet] No, they don't cry.
[Director] No crying.
[Janet] They just go home happy.
[Adrien] The preparation is just really important to me to actually become Janet.
[Director] Have you seen Adrien?
[Adrien] No, but he's doing an incredible job.
[Janet] What the...? Adrien brought a lot of expertise to the role.
[Adrien] Can you come in? Would you ever cry in front of a customer?
[Janet] I don't see why I would.
[Adrien] What if the customer's dog has died? Then would you cry? Can we get him a dog?
[Janet] Oh, no. He's so committed.
[Adrien] Your dog's gonna die. I'm sorry.
[Director] And action.
[Adrien] They say death and taxes are the only guarantees in life. At least death only happens to you once.
Brace yourself. The pain is coming. I can taste it.
[Director] Cut. Why is there rain?
[Adrien] Dials it up, right?
[Director] No, Adrien, we need you to dial things down.
[Adrien] I'm just trying to tap into the pain of taxes.
[Director] No, you're not some regular tax guy. You are a TurboTax expert like Janet.
[Janet] We take the pain out of taxes, remember?
[Director] Let's go again. Just smile, be happy.
[Adrien] I don't do happy. If there's no drama, there's no Adrien Brody.
I can pay for that.
[Janet] I can deduct that.
[Adrien] Cue the rain!
~~~
