Campaign Diaries
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Global
New: Chispa and Beautiful Beast Turn Football Disappointment into an Opportunity for Love
Goal: To turn sports disappointment into an opportunity for love.
Media: Online shows, interviews, entertainment, compatibility tests
Summary: Chispa and Beautiful Beast launched the Lucky Losers campaign following a national survey that revealed fans often seek companionship after sports defeats. The campaign includes gamified online shows and compatibility tests, aiming to leverage shared disappointment to foster connections among fans.
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