Aldi – Show me the case

Campaign Diaries

Belgium

ALDI opens a pop-up wine bar offering wine from 1 euro

Brand: Aldi

Campaign: Pop-up Wine Bar

Source: https://pub.be/fr/aldi-ouvre-un-bar-a-vin-ephemere-proposant-du-vin-a-partir-de-1-euro/

Goal: To promote affordable wine options

Claim: Wine starting from 1 euro

Summary: ALDI has opened a pop-up wine bar that offers wine starting at just 1 euro, aiming to attract customers looking for budget-friendly options.

Campaign Diaries

No Brand Diaries found.

Germany

Attack on Rewe, Lidl & Co: Aldi Unveils the Monstrous Side of Bonus Apps for Halloween

Brand: Aldi

Campaign: Halloween Bonus Apps Campaign

Source: https://www.horizont.net/marketing/nachrichten/attacke-auf-rewe-lidl–co-aldi-enthuellt-zu-halloween-die-monstroese-seite-von-bonus-apps-236301

Goal: Highlight the negative aspects of competitor bonus apps

Claim: Exposing the monstrous side of bonus apps

Summary: Aldi launched a campaign for Halloween that aims to unveil the dark side of bonus apps offered by competitors like Rewe and Lidl. The initiative draws attention to how these apps may be perceived as monstrous for consumers. The campaign is part of Aldi's strategic effort to differentiate itself in the market.

Campaign Diaries

No Brand Diaries found.

Aldi bonus apps Halloween

Italy

Aldi Tells the Change in Brand Perception in the Campaign ‘Aldi Kinder’, from Stigma to a Brand for Everyone

Brand: Aldi

Campaign: Aldi Kinder

Source: https://brand-news.it/brand/retail/aldi-racconta-il-cambiamento-di-percezione-del-brand-nella-campagna-aldi-kinder-dallo-stigma-a-insegna-per-tutti/

Goal: Change brand perception

Media: Video podcasts

Summary: The film launched at the end of September is accompanied by a series of video podcasts featuring famous personalities sharing their childhood memories from the 90s.

Campaign Diaries

No Brand Diaries found.

brand perception video campaign

Germany

Advertising frontal attack on Rewe, Lidl & Co: Why Aldi encounters little resistance with its discount app criticism

Brand: Aldi

Campaign: Discount App Critique

Source: https://www.horizont.net/marketing/nachrichten/werblicher-frontalangriff-auf-rewe-lidl–co-warum-aldi-mit-seiner-rabatt-app-schelte-auf-geringe-gegenwehr-stoesst-235370

Goal: Criticize competitors' pricing strategies

Claim: Aldi highlights shortcomings of discount apps

Summary: Aldi has launched a campaign aimed at criticizing the discount pricing strategies of competitors like Rewe and Lidl, leveraging its discount app to spotlight perceived inadequacies in their offerings. The campaign faces minimal resistance, suggesting that either the competitors are unprepared to respond or the critique resonates with consumers.

Campaign Diaries

No Brand Diaries found.

discount marketing supermarket competition

Global

Aldi Launches a Fashion Collection Inspired by Its Brand and Designed for Simple Style and Everyday Use

Brand: Aldi

Campaign: Fashion Collection Inspired by Aldi’s Brand

Source: https://www.reasonwhy.es/actualidad/aldi-coleccion-moda-marca-propia-marketing-comunidad

Goal: Promote a fashion collection for everyday use

Summary: Aldi has launched a fashion collection inspired by its brand, designed for a simple style and everyday use. The campaign emphasizes practicality and accessibility.

Campaign Diaries

No Brand Diaries found.

Aldi everyday wear fashion