Campaign Diaries
Carlsberg 0.0 and Secondfloor launch Gø for the Hockey World Cup
Goal: Promote a non-alcoholic beverage during the Hockey World Cup
Summary: Carlsberg has launched a new non-alcoholic beverage campaign named Gø in collaboration with agency Secondfloor, coinciding with the Hockey World Cup.
Campaign Diaries
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Carlsberg Launches New Campaign with Classic Slogan
Source: https://www.resume.se/marknadsforing/kampanj/carlsberg-tar-tillbaka-klassisk-tagline/
Goal: Modern refresh of an iconic campaign addressing summer challenges
Claim: Probably the best beer in the world
Media: Online, social media, physical activations
Summary: Carlsberg is reviving its classic slogan 'If Carlsberg Did…' in a new campaign in the UK, aiming to provide modern solutions to common summer problems, while highlighting the familiarity and affection for the phrase among fans. The campaign, crafted with agency Fold7, will run until the end of August across various media channels.
Campaign Diaries
No Brand Diaries found.
