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United Kingdom
Carlsberg Launches New Campaign with Classic Slogan
Source: https://www.resume.se/marknadsforing/kampanj/carlsberg-tar-tillbaka-klassisk-tagline/
Goal: Modern refresh of an iconic campaign addressing summer challenges
Claim: Probably the best beer in the world
Media: Online, social media, physical activations
Summary: Carlsberg is reviving its classic slogan 'If Carlsberg Did…' in a new campaign in the UK, aiming to provide modern solutions to common summer problems, while highlighting the familiarity and affection for the phrase among fans. The campaign, crafted with agency Fold7, will run until the end of August across various media channels.
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