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Czech Republic
Lavi No Longer on the Field. Chance’s New Campaign Sends Him into the World of Influencers
Goal: To introduce a new chapter for the brand involving influencer marketing
Media: online videos, social media content, digital formats
Summary: With the new season of the Chance League, a new campaign titled Lavi 2.0 is launched featuring long-time ambassador Lavi transitioning from football to the influencer world on social media, streams, and podcasts. This campaign follows Lavi's evolving narrative and includes four main spots that promote the Chance brand and products, alongside new sponsorship messages and a distinctive brand voiceover by Vilém Postránecký.
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