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New Zealand
Kantar names Colgate the Ad Impact Winner for June
Source: https://stoppress.co.nz/awards/kantar-names-colgate-the-ad-impact-winner-for-june/
Goal: Build awareness and motivate purchase consideration
Claim: Smile strong
Summary: Colgate's 'Smile strong' campaign has won Kantar's Ad Impact for June 2026 by effectively combining emotional storytelling with a clear brand role. The ad focuses on a caregiver addressing oral health issues among children, highlighting real-life challenges while connecting deeply with viewers through empathy and care. This approach reinforces Colgate's commitment to its 'Bright smiles, bright futures' initiative, aiming to create positive change and build brand loyalty.
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