Campaign Diaries
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Sweden
TBWA reports profitability 2025
Source: https://www.resume.se/affarer/byraer/aterigen-svarta-siffror-for-tbwa/
Goal: To create engaging advertising to improve brand perception
Claim: Eat your way to a better mortgage
Summary: TBWA recovered from a negative financial result in 2024 and won new clients, including Doctors Without Borders and Hello Fresh, in 2025. The agency reported a positive operating result of 1.3 million kronor and earned awards for two campaigns, one for Icabanken and one for Cloetta.
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