Campaign Diaries
KAYAK Places Indecisive Friends on Personalized Billboards
Goal: To address group travel planning frustrations and show how the platform can help groups turn plans into booked trips
Media: digital billboards, online video, social media, outdoor advertising, media relations, nomination page
Summary: KAYAK launched the 'Bookboards' campaign in collaboration with agency Rethink to tackle the challenge of indecisive friends in group travel planning. Users can nominate friends who delay confirming travel plans, and selected nominations will be featured on digital billboards in major cities like New York, Chicago, and Los Angeles. The campaign aims to push group members to finalize their travel arrangements through KAYAK, using personalized and humorous messages. Accompanying the billboards, a film featuring actress Grace Reiter highlights the urgency of booking trips and the campaign's insights show that 84% of travelers have faced similar planning frustrations.
Campaign Diaries
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