Campaign Diaries
Westfield levels up membership with new app experience
Source: https://stoppress.co.nz/campaigns/westfield-levels-up-membership-with-new-app-experience/
Goal: Drive engagement with the Westfield app and reward members
Claim: A great example of how we’re continuing to evolve the Westfield app
Media: OOH, video, audio, social channels, immersive in-centre media
Summary: Westfield has launched 'World of wins', a gamified app experience that encourages member engagement through a search-and-find game. Players can discover hidden shopping bags in themed worlds, unlock rewards, and enter daily prize draws, with the chance to win a grand prize of $10,000. The campaign aims to create daily habits for app users and incorporates diverse themes representing local communities. It was launched on August 27 with a comprehensive marketing effort across various media.
Campaign Diaries
No Brand Diaries found.
Westfield Proposes a Surreal Journey to Promote Its Shopping Centers to Generation Z
Goal: To promote shopping centers to Generation Z
Summary: Westfield is proposing a surreal journey to promote its shopping centers to Generation Z, addressing the importance of reaching this audience despite criticisms about social media investment.
Campaign Diaries
No Brand Diaries found.
