Campaign Diaries
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Italy
Rome Capital Closes Tender for New City Branding: Superhumans for Creativity, Pomilio Blumm for Media
Goal: Position Rome as a global, sustainable tourism destination and attract diverse audiences.
Claim: Rome, Experience Heritage Through Contemporary Beauty
Media: Media planning and strategic buying
Summary: Rome Capital has awarded the creative strategy and media planning for a new city branding initiative, with Superhumans winning the creative lot and Pomilio Blumm winning the media planning lot. The campaign aims to enhance Rome's international tourism brand identity, connecting its historical heritage with contemporary culture, while targeting international travelers and younger audiences.
Campaign Diaries
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